Lexus Origin Country, CEO, Founder, Owner

In the luxury automobile segment, Lexus is one of the most respected names globally. Known for its refinement, reliability, and premium experience, Lexus is the luxury division of Toyota Motor Corporation.

The brand is headquartered in Nagoya.

Quick Overview: Lexus Corporation

The Founder: Vision of Perfection

Lexus was created under the vision of Eiji Toyoda.

In 1983, he launched the secret “F1 Project” (Flagship One) with a bold goal:
to build the world’s best luxury car.

Birth of Lexus

• 1983 → F1 Project begins
• 1989 → Lexus officially launched
• First model → LS 400

The LS 400 shocked the market by offering top-level luxury at a competitive price.

Ownership Structure

Lexus is not an independent company.

It is fully owned by Toyota Motor Corporation, which is publicly traded.

Toyota itself is owned by:

• Institutional investors
• Public shareholders
• Financial institutions

Leadership in 2026

As of 2026, Takashi Watanabe leads the Lexus brand globally.

He is focused on:

• Electrification strategy
• Premium innovation
• Global expansion

Unique Identity

Even under Toyota, Lexus operates with:

• Separate design teams
• Dedicated manufacturing plants
• Independent brand positioning

This helps maintain its luxury image.

Market Position

Lexus competes with top luxury brands like:

• BMW
• Mercedes-Benz

It is known for:

• Smooth performance
• High reliability
• Premium interiors

Global Manufacturing

While most Lexus cars are made in Japan, production also happens in:

• United States
• Canada

This supports global demand.

Future Focus (2026)

Lexus is pushing toward:

• Electric vehicles (EVs)
• Hybrid technology
• “Lexus Electrified” vision

New models include hybrid and electric SUVs.

Conclusion: Luxury Built on Precision

Lexus began as a bold experiment and became a global luxury leader.

With Toyota’s backing and a strong focus on innovation, it continues to redefine what modern luxury cars should feel like.