By FMTeam If you shop a lot on Myntra or Flipkart, chances are, you have already seen HRX company’s name too many times. Right? Well, this is a brand by the Bollywood superstar Hritik Roshan, and for those who have no idea about it yet, well, HRX company is worth more than ₹1,000 crore as of 2025. And looking at the fact that it just started out in 2013, this is an insane growth in just a matter of a decade.
| Company | HRX by Hrithik Roshan |
| Establishment Year | 2013 |
| Country of Origin | India (Mumbai) |
| Founder/Owner | Hrithik Roshan & Exceed Entertainment; majority stake held by Myntra |
| Industry | Health, Wellness & Fitness (Athleisure) |
| Net Worth | ₹1,000 crore (July 2025) |
| Total Revenue (2024) | N/A |
What HRX Sells and Why It’s So Popular
HRX puts out a good variety of activewear stuff, such as t-shirts, track pants, jackets, shoes, and even fitness accessories. Each product carries the latest fabrics that breathe well, dry quickly, and flex accordingly with our movements. People largely choose HRX because their products are basic in appearance but offer sturdily useful features that go well in the field. Another extra edge is the celebrity status attached to the brand, giving it wider prominence and massive acceptance. HRX merchandise is available on their official website as well as on Myntra and in selected retail stores across India.
Net Worth and What Builds It Up
Basically, the net worth of a brand would tell you how much it would cost if someone wanted to buy the whole thing at the moment. For HRX, that net worth was accelerated to around ₹1,000 crore by July 2025. Several factors help increase that number. First, the name Hrithik Roshan carries with it great awareness for the brand. Second comes the association with Myntra that helped push huge sales online and reach many more customers. Third, they keep serving fresh new designs and quality materials which is tempting enough for people to keep coming back. That would be the building blocks of HRX’s gross worth.
Latest News and Product Launches
In June 2025, HRX introduced their very first plant-based oat milk protein shake. Each pack of 200 ml gives you 25 grams of protein, is free from dairy and lactose, and has no sugar added. This shake can be bought from the Curefoods cloud kitchens through Swiggy and Zomato and also via Amazon, Swiggy Instamart, and even HRX stores both online and offline. Earlier that year, HRX also ushered in a brand-new line of quick-dry innerwear meant to keep you cool and comfortable through heavy workouts.