By FMTeam When we talk specifically about the clothing brands out there, Lacoste has to be one of the best-selling ones. And nah, we aren’t talking about in one specific nation, this brand is totally famous on a global scale, and that is why it is one of the very few brands to cross the $1 billion valuation mark. And just in case you’re wondering, well, yes, that can be taken as the net worth of Lacoste company as well. But, a lot of people think that this brand got to this level so easily, in reality, though, the Lacoste company has been at it since 1933. So that’s nearly a century-old brand right in front of you.
| Company | Lacoste S.A. |
| Establishment Year | 1933 |
| Headquarters | Paris, France |
| Founder | René Lacoste & André Gillier |
| Owner | Maus Frères |
| Industry | Fashion |
| Net Worth (Brand Value) | US$1 billion |
Products and Why They’re Popular
The famous Lacoste cotton polo shirt with the small crocodile prominently displayed on the chest truly stands out as the brand’s flagship item. Over time, Lacoste has branched out in producing sneakers, leather goods, eyewear, and even fragrances. Traditionally, consumers associated Lacoste with clean, simple, and classic designs. These clothes would last quite a while, and that crocodile logo was so easily recognizable. Another reason Lacoste is popular is due to special collections released from time to time. They work with athletes, artists, and designers on these limited-edition pieces. This keeps customers interested and aware of the brand.
Net Worth and What Makes It Up
If we are speaking in terms of the net worth of Lacoste, the company speaks of about one billion U.S. dollars for the brand’s value. This number builds from various sources. The biggest earners come directly from sales of item categories like polo shirts, shoes, hats, watches, and many other accessories. Licensing fees are also gathered by Lacoste whenever other companies sell products under the name of Lacoste, such as perfumes.
Another thing is marketing: with more stores coming up and online sales being pushed through effectively, the brand value grows every day. In 2024, Lacoste achieved an approximate turnover of around three billion euros. All of these sales combined with the awareness of the brand and appreciation for the crocodile symbol go toward its net worth. And in case you were wondering, Maus Frères, the Swiss group, owns Lacoste, having acquired the brand back in 2012.