By FMTeam Hammer Lifestyle is actually an Indian brand that got featured on Shark Tank India, and the road map of this company was so good that it went on to become a successful venture right after that, and sure enough, the exposure only benefited them in a positive way. This has resulted in the Hammer company gaining a net worth of about 80 crore rupees as of 2025, and looking at how small of a start they had back in 2020, it’s just impressive to witness such growth.
| Company | Hammer (Hammer Lifestyle Pvt. Ltd.) |
| Establishment Year | 2020 |
| Country of Origin (Headquarters) | Panipat, Haryana, India |
| Founder / Owner | Rohit Nandwani |
| Industry | Electronics & Appliances (Wearables & Audio) |
| Net Worth (Est. Valuation) | ₹80 crore |
| Total Revenue (FY 2024) | ₹37.5 crore |
What Does Hammer Sell?
Hammer provides a selection of electronic gadgets, most of which are categorized under the wearable and audio segments. The product list of the company has smartwatches, wireless headphones, true wireless earphones, and even electric toothbrushes. All products are modern, durable, and budget-friendly.
Their products’ low prices can be attributed to their way of marketing. They only utilize their website along with channels like Amazon and Flipkart to make the sale. This, however, has not had an adverse effect; their devices still have very good features, including Bluetooth calling, AMOLED displays, health tracking sensors, and many more.
Why Is Hammer Gaining Popularity?
Hammer became widely known after having been seen in the Shark Tank India program, where the inventor Rohit Nandwani got an investment. This unprecedented event caused a major thrust of the brand. The website’s traffic went up from 50,000 to 300,000 monthly visits right after that. The revenue was also observed to have a steep increase of 70 lakh to almost 2 crores per month post-show airing.
What’s New from Hammer?
Hammer was lately in the news when they released the Conquer, Polar, and Ultra Classic models of smartwatches. All three of the new models have AMOLED displays, are equipped with built-in games, handle via AI voice assistants, and are good for health tracking. These smartwatches are available for below ₹4,000.
Hammer’s Net Worth
At this very moment, Hammer Lifestyle is reportedly valued at around ₹80 crores. This amount has come from the growth of the company’s number of customers, its strong brand name, and the continuous sales performance.
During the fiscal year 2024 March ending, the company made around revenue ₹37.5 crore. Even though without doubt that the company is in excellent financial health, the fact that profits are still pouring in and there is no break in the flow of cash shows that the company has carved out a position for itself as a sound investment in the Indian tech market.